DANI | Why DANI | KNOWING IN ORDER TO CHOOSE

Knowing in order to choose

The thread that guides this column is knowledge. Knowledge of a product gives freedom of choice. Here we collect researches, interviews, articles and experiences to clarify the identity, origin, values and performance of genuine leather compared to alternative materials.

Is it better to have a ‘fast fashion’ garment or a timeless one in genuine leather? Is it better to have a ‘fast fashion’ garment or a timeless one in genuine leather?

Is it better to have a ‘fast fashion’ garment or a timeless one in genuine leather?

We’ll tell you the advantages of real leather: it is naturally breathable, soft, durable and the more you use it, the more beautiful it becomes. If necessary, more and more brands also offer a repair service to further extend the life cycle of their products.

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We’ll tell you the advantages of real leather: it is naturally breathable, soft, durable and the more you use it, the more beautiful it becomes. If necessary, more and more brands also offer a repair service to further extend the life cycle of their products.

Learn more
Is it possible to know the origin of each leather production? Is it possible to know the origin of each leather production?

Is it possible to know the origin of each leather production?

DANI pays great attention to the traceability and transparency of its supply chain, making it possible to trace hides and skins from the farm to the finished product. This is a guarantee of respect for the 5 Freedoms of Animal Welfare.

DANI pays great attention to the traceability and transparency of its supply chain, making it possible to trace hides and skins from the farm to the finished product. This is a guarantee of respect for the 5 Freedoms of Animal Welfare.

Talking about deforestation or knowing where the leather actually comes from? Talking about deforestation or knowing where the leather actually comes from?

Talking about deforestation or knowing where the leather actually comes from?

We source responsibly: over 95% of our leathers are of European origin and not coming from areas at risk. We believe the leather industry has an opportunity to intensify and support efforts to eliminate deforestation, and can use its influence to drive change and accelerate the protection of endangered habitats.

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We source responsibly: over 95% of our leathers are of European origin and not coming from areas at risk. We believe the leather industry has an opportunity to intensify and support efforts to eliminate deforestation, and can use its influence to drive change and accelerate the protection of endangered habitats.

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Calling materials “leather” even when they are not,  or to acknowledging the value of this definition? Calling materials “leather” even when they are not,  or to acknowledging the value of this definition?

Calling materials “leather” even when they are not, or to acknowledging the value of this definition?

We know that it is strictly forbidden to use the word “leather” to identify materials not derived from animals. Nevertheless, we encounter deceptive messages such as “eco-leather”, “ecological leather”, “vegan leather” to identify materials of synthetic origin.

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We know that it is strictly forbidden to use the word “leather” to identify materials not derived from animals. Nevertheless, we encounter deceptive messages such as “eco-leather”, “ecological leather”, “vegan leather” to identify materials of synthetic origin.

Learn more
How important is the processing of the  by-product of the leather industry? How important is the processing of the  by-product of the leather industry?

How important is the processing of the by-product of the leather industry?

Very much. Collagen and animal gelatine is a natural protein in great demand in the cosmetics and pharmaceutical industries for applications such as tissue, bone and joint strengthening, skin rejuvenation, cellular repair and bone reconstruction. It is also used in skin care products, glue production and many other everyday products.

Very much. Collagen and animal gelatine is a natural protein in great demand in the cosmetics and pharmaceutical industries for applications such as tissue, bone and joint strengthening, skin rejuvenation, cellular repair and bone reconstruction. It is also used in skin care products, glue production and many other everyday products.

Do leather trimmings return to the earth as fertilizer or are  they handled as waste? Do leather trimmings return to the earth as fertilizer or are  they handled as waste?

Do leather trimmings return to the earth as fertilizer or are they handled as waste?

No waste. Our residues (fats, trimmings, waste and shavings) are transformed into biostimulants and organic and organic-mineral fertilizers, which can best meet the needs of an increasingly specialized agriculture that is increasingly careful not to use chemical fertilizers.

No waste. Our residues (fats, trimmings, waste and shavings) are transformed into biostimulants and organic and organic-mineral fertilizers, which can best meet the needs of an increasingly specialized agriculture that is increasingly careful not to use chemical fertilizers.

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